社Clubs
Clubs
CSSA and USC The Women Network.
USC Chinese Students and Scholars Association
Financial Department Leader
I managed an $85,000 student-event budget and coordinated invoicing across departments for programs including group outings and the Mid-Autumn Festival. I also organized a pet-therapy event for students during finals.
USC The Women Network
E-board, Event Planning
I help plan social, service, and recruiting events for women across majors. I also reach out to guest speakers and try to keep the programs useful.
课Course work
PR course work
Audience research, a Super Bowl ROPE analysis, a brand strategy, a midterm on a real partnership, and a CMO program for the 50+ market.
PR course project — audience strategy
Investopedia Targeted Audience
Who the Investopedia audience is, and which channels actually fit.
PR course project — campaign analysis
Skechers Super Bowl Ads 2025 — ROPE Analysis
ROPE on the 2025 Super Bowl ads: research, objectives, programming, persuasion, celebrity, and evaluation.
PR course project — brand repositioning
Left (Hang) Zuo Brand Strategy
How to move him from idol product toward a more distinct artist — audience, social, partnerships, and measurement.
PR course project — CMO program design
Grace Creative — Solaris PR
Treating the 50+ market as a real business opportunity, plus a CMO roundtable tactic.
PR 250 midterm — partnership analysis
Notion × Gabriella Carr
Gabriella Carr’s “1000 Noes” with Notion: the emotion, the earned attention, and which tech and student media would actually run it.