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Study

The USC years

Clubs

Clubs

CSSA and USC The Women Network.

USC Chinese Students and Scholars Association

Financial Department Leader

I managed an $85,000 student-event budget and coordinated invoicing across departments for programs including group outings and the Mid-Autumn Festival. I also organized a pet-therapy event for students during finals.

USC The Women Network

E-board, Event Planning

I help plan social, service, and recruiting events for women across majors. I also reach out to guest speakers and try to keep the programs useful.

Course work

PR course work

Audience research, a Super Bowl ROPE analysis, a brand strategy, a midterm on a real partnership, and a CMO program for the 50+ market.

PR course project — audience strategy

Investopedia Targeted Audience

Who the Investopedia audience is, and which channels actually fit.

Investopedia Targeted Audience, slide 1 of 1.

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PR course project — campaign analysis

Skechers Super Bowl Ads 2025 — ROPE Analysis

ROPE on the 2025 Super Bowl ads: research, objectives, programming, persuasion, celebrity, and evaluation.

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PR course project — brand repositioning

Left (Hang) Zuo Brand Strategy

How to move him from idol product toward a more distinct artist — audience, social, partnerships, and measurement.

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PR course project — CMO program design

Grace Creative — Solaris PR

Treating the 50+ market as a real business opportunity, plus a CMO roundtable tactic.

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PR 250 midterm — partnership analysis

Notion × Gabriella Carr

Gabriella Carr’s “1000 Noes” with Notion: the emotion, the earned attention, and which tech and student media would actually run it.

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