Work + Projects
Two internships and three projects I built with teammates.
01
Marketing internships
Dentsu and Blossom House.
Dentsu — Account Intern
I supported media operations from creator selection through campaign delivery, monitoring, and closeout — execution, vendors, numbers, and copy.
I reviewed 194 creator profiles and shortlisted 26, looking at engagement, previous sponsored work, rates, rebates, and KII data for larger creators. I recommended WeChat official accounts and video accounts, and wrote media descriptions with estimated results for the client.
I also prepared project-expense approval emails, checked contracts and documents, and coordinated product shipment to creators. I learned media matrices, independent reposting, publication-frequency tracking, and CPC / CPM. Scheduling, shipping, vendor emails, post-publication monitoring, paid media, and the first draft of the closeout report — including article readership and engagement — were all part of the same job.
I helped rewrite, publish, and monitor 100 UGC posts, and revised copy that felt too promotional.
194 → 26
Creator shortlist
100
UGC posts rewritten, published, and monitored
CPC / CPM
Media measurement
Blossom House — Marketing Intern
Competitive analysis, talking with international guests, and starting the hotel’s RedNote account.
I compared international hotel groups in Excel by service, unique value proposition, and membership programs. I also met international guests at the hotel.
I launched a RedNote account, made short videos that were meant to be useful and fun, and translated the positioning deck into English for a planned U.S. expansion.
02
A coded app for people experiencing domestic violence
Get Cheesy.
Get Cheesy
A safety app that looks like a pizza-ordering app, so someone facing domestic violence can alert trusted contacts without drawing attention.
Under pressure it should feel like ordering food — not like opening an emergency tool in front of someone.
- Looks like a pizza order
- Emergency contacts set in advance
- Alerts people you trust
- Quick to use when it matters
03
Environmentally friendly product innovation
EAU Inspector and CAP.
EAU Inspector
A small probe that tests household water, sends the results to an app, and suggests how to use that water.
It checks pH, minerals, and dangerous compounds, then you can decide whether to drink, cook, wash, or treat.
- Portable household water testing
- pH, minerals, and dangerous-compound screening
- Results over Bluetooth in an app
- Suggestions for how to use the water
CAP — Commuting Algae Packaging
Biodegradable takeaway packaging made from agar (from red algae). It resists water and oil, and has space to separate food, sauces, and utensils.
We made two box types, including a place for utensils or a mask, so lunch does not have to live in the same plastic as everything else.
- Algae-based biodegradable material
- Water- and oil-resistant surface
- Two package formats
- Space for food, sauces, utensils, or a mask
